Advertising rates for every budget

• Ads can be run weekly, every-other-week, once-per-month, or any other schedule that fits your budget or marketing campaign. Contact us at 219-662-8888 to discuss your advertising program needs.
• We can design your ad if needed. If you already have a completed ad in .pdf or .jpeg format, please upload it using the form at the bottom of the page.

What size ad is right for your budget?

Use the table below to determine the height and width of the ad you'd like to run. Then simply multiply its height in inches x its number of columns in width.

• Ad height: Available in 1" increments up to 16" in height
• Ad width: Available in widths from 1 to 6 columns
• 1 column = 1.56" wide
• 2 columns = 3.13" wide
• 3 columns = 5.06" wide
• 4 columns = 6.75" wide
• 5 columns = 8.5" wide
• 6 columns = 10.25" wide

For example, an ad 6" in height x 4 columns wide = 24 "column-inches" (or 1/4-page) in size. Using the rate card below, the corresponding number is the amount your ad will cost each week it runs at different commitment levels. For instance, if you agree to run a 1/4-page ad 13 times over the next 52 weeks, it will cost $185 each week it runs.

If you already have a monthly budget in mind, you can also work off the rate card. For example, if you want to spend $200 per month for the next 12 months, the rate card shows you can place a 1/8-page ad every-other-week (26x) for that price; $100 every week it runs.

RATE CARD (Effective 7-1-12)

Color charge: The above costs are for black-and-white ads. Add 30% to the above if you'd like your ad to run in color. Please check with our office for color availability.

Free-standing Inserts: There are two separate cost items for FSIs: 1) the cost of printing the actual inserts, and 2) a $300 charge to insert the finished printed pieces into all copies of the newspaper. You may contract directly with our printer to produce your inserts, or provide them through your own source. If utilizing an outside source, the client is responsible for ensuring inserts are delivered to our printing facility in Valparaiso, IN, by the due date. (Note: If you are providing your own FSIs, certain printing guidelines must be followed to meet the needs of our printer's inserting machines. Please contact our office for a guide to exact specifications.)

Advertising deadlines: Please contact us by Friday at 3 p.m. for the following Friday's edition to allow enough time to create your ad. If you're providing your own camera-ready ad (fully completed .pdf or .jpeg file), the space should be confirmed by Friday at 3 p.m. and your materials are needed by Monday at 10 a.m., preferably earlier. For editions near holidays, the space and material deadlines are typically 1-2 days earlier. Please call our office at 219-662-8888 to discuss.

Do you have a completed ad you’d like to run in the Winfield American? Fill out the info fields, attach your .pdf or .jpeg file below, and submit. Or, use this form to submit your contact info and we'll contact you promptly.